Google Analytics (GA) is a powerful, easy-to-use web analytics tool providing important insight into how people interact with websites. Web analytics can help site owners to determine which parts of their sites are the most effective, and which need improvement. Having information on a site’s audience, such as when they visit and how they find a website can help in planning effective advertising strategies.
Interesting recommend Google Analytics to organizations of any size who wish to know more about their users and data. Not only suitable for large enterprise customers, Google is simple enough for small websites and clients with basic tracking needs.
Importantly, Google Analytics is provided license-free. This means site owners are able to invest their funds and resources into the analysis rather than the tool itself.
Interesting provide a range of services for Google Analytics including;
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Account Setup
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Advanced configuration (cross domain tracking etc)
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Account Maintenance
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Reporting Advice and Interpretation
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Campaign Management
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Troubleshooting
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Training
Google Analytics can also be helpful in creating a Search Engine Optimisation (SEO) strategy. See our dedicated Search Engine Optimisation page for more details.