Real Insurance CMS

Real Insurance (a trading name of The Hollard Insurance Company) is a retail insurance provider of Car, Home and Contents, Bike and Life insurance products in Australia. Interesting was engaged by Real Insurance to improve their www.realinsurance.com.au website, implementing a new, user-friendly design and introducing a content-managed solution. Real Insurance required the new solution to support and improve their online presence in the dynamic insurance market.

Interesting implemented Kentico CMS, allowing Real Insurance to administer their website content quickly and easily, without needing technical assistance. With Kentico’s robust and flexible platform, Interesting were able to apply Search Engine Optimisation (SEO) best practices, improving the website’s natural search engine rankings.

The new, content managed Real Insurance website was developed and tested across all major platforms and browsers and was successfully deployed in February of 2009. Interesting has continued to provide Real Insurance with ongoing support and have developed several vital components of the Real Insurance online architecture including the Motor, Home and Bike insurance applications.