Bondi Blonde

Interesting was contracted by Bondi Blonde's creative agency, New Dialogue, to implement a micro site in support of an integrated campaign promoting Bondi Blonde events and parties. The site was required to allow visitors to pre-register for events and receive an email invitation. Moreover, the site needed to keep track of friend referrals in order to identify the individuals that cause the most registrations.

Interesting implemented New Dialogue's layout within a couple of weeks and integrated a database for registrations and referrals. Designated administrators can log onto the site and receive a list with new registrations. In addition the site keeps a referral score for each registrant based on the number of successful referrals. This mechanism not only takes into account the immediate referrals made by a visitor but also further referrals made by other registrants that they brought onto the site giving Bondi Blonde a valuable tool to identify the individuals that drive the most traffic. Lastly, an image gallery was integrated to update the site with photos after each event.

The site was launched in time for the campaign and received a significant number of registrations. After campaign end the site was modified by Interesting to serve as a general event registration site.

Technology

• Ajax
• ASP.Net 2.0 C#
• CSS
• HTML
• Javascript

beachparty.bondiblonde.com